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With podcasting getting into the mainstream and podcast production tools becoming so simple to come by, it's natural for individuals to start speaking about their companies in their podcasts. Without clear podcast guidelines, you may find your self accidentally offending key clients or giving away company secrets. At the exact same time, smart companies understand that podcasting critical information and insight to customers and customers is an effective way to grow business.

IBM set a positive instance for the business community in 2005 when it posted official podcast guidelines for its employees. IBM emphasized the ways that its workers could use podcasts to learn about new technology whilst spreading the news about innovations at their organization. From the standpoint of being a responsible corporate citizen, IBM recommends that its workers participate actively in the podcasting communities, inside the parameters of their podcast guidelines.

First, IBM reminds its workers not to divulge any confidential material. While that podcast guideline sounds like it should go with out saying, employees working on secret and sensitive projects for long periods of time may inadvertently let slip a important piece of data. Clearly, any breach of security could put IBM and its customers, which consist of the Federal Government, at serious risk. Consequently, in its podcast guidelines, IBM reminds workers to treat podcasts like any conversation that they might have about the company outdoors company walls.

Second, IBM encourages workers in its podcast guidelines to review the way in which they present information. IBM particularly recommends that podcasting workers create original voices, whilst stating clearly that their opinions are not necessarily the opinions of their employer. IBM's podcast guidelines also advise podcasters to believe about whether or not the material they want to present would make for an enjoyable podcast. Long lists of data, for example, would be better off presented as web pages or as downloads, whereas podcasts excel at highlighting eager, enlightened conversation.

Lastly, IBM's podcast guidelines raise the bar for podcast producers by encouraging high production worth whilst putting podcasts on the exact same level as other media requests. IBM requests that workers treat requests to seem on other people's podcasts as the same as requests for interviews on tv or radio stations. Podcast recommendations at IBM recommend advising communications managers about external podcast appearances, so employees can get clear guidance on what to say and how to say it.

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