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With podcasting getting into the mainstream and podcast production tools becoming so easy to come by, it is all-natural for people to start speaking about their companies in their podcasts. Without clear podcast recommendations, you might find your self accidentally offending key customers or giving away company secrets. At the same time, smart companies understand that podcasting critical information and insight to customers and clients is an effective way to grow business.

IBM set a positive instance for the business community in 2005 when it posted official podcast recommendations for its workers. IBM emphasized the ways that its workers could use podcasts to learn about new technology while spreading the news about innovations at their organization. From the standpoint of becoming a accountable corporate citizen, IBM recommends that its workers participate actively in the podcasting communities, inside the parameters of their podcast guidelines.

First, IBM reminds its workers not to divulge any confidential material. While that podcast guideline sounds like it should go with out saying, employees working on secret and sensitive projects for lengthy periods of time might inadvertently let slip a key piece of data. Clearly, any breach of security could place IBM and its customers, which include the Federal Government, at serious danger. Consequently, in its podcast recommendations, IBM reminds workers to treat podcasts like any conversation that they may have about the company outside company walls.

Second, IBM encourages employees in its podcast guidelines to review the way in which they present information. IBM particularly recommends that podcasting workers create original voices, while stating clearly that their opinions are not necessarily the opinions of their employer. IBM's podcast recommendations also advise podcasters to believe about whether or not the material they want to present would make for an enjoyable podcast. Lengthy lists of data, for instance, would be much better off presented as web pages or as downloads, whereas podcasts excel at highlighting eager, enlightened conversation.

Lastly, IBM's podcast guidelines raise the bar for podcast producers by encouraging high production value while putting podcasts on the exact same level as other media requests. IBM requests that employees treat requests to appear on other people's podcasts as the same as requests for interviews on tv or radio stations. Podcast guidelines at IBM recommend advising communications managers about external podcast appearances, so employees can get clear guidance on what to say and how to say it.

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