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With podcasting getting into the mainstream and podcast production tools becoming so easy to come by, it's all-natural for people to start speaking about their companies in their podcasts. With out clear podcast recommendations, you may find yourself accidentally offending key clients or providing away company secrets. At the exact same time, smart companies realize that podcasting critical information and insight to clients and clients is an effective way to develop business.

IBM set a good instance for the business community in 2005 when it posted official podcast guidelines for its workers. IBM emphasized the methods that its workers could use podcasts to learn about new technology whilst spreading the news about innovations at their organization. From the standpoint of becoming a responsible corporate citizen, IBM recommends that its workers participate actively in the podcasting communities, inside the parameters of their podcast recommendations.

First, IBM reminds its workers not to divulge any confidential material. While that podcast guideline sounds like it should go without saying, workers working on secret and sensitive projects for lengthy periods of time might inadvertently let slip a key piece of data. Obviously, any breach of security could place IBM and its customers, which include the Federal Government, at severe risk. Therefore, in its podcast guidelines, IBM reminds workers to treat podcasts like any conversation that they might have about the company outdoors company walls.

Second, IBM encourages employees in its podcast recommendations to review the way in which they present information. IBM particularly recommends that podcasting employees create original voices, while stating clearly that their opinions are not necessarily the opinions of their employer. IBM's podcast recommendations also advise podcasters to think about whether or not the material they want to present would make for an enjoyable podcast. Long lists of data, for instance, would be better off presented as web pages or as downloads, whereas podcasts excel at highlighting eager, enlightened conversation.

Finally, IBM's podcast recommendations raise the bar for podcast producers by encouraging high production worth while putting podcasts on the same level as other media requests. IBM requests that employees treat requests to seem on other people's podcasts as the exact same as requests for interviews on television or radio stations. Podcast recommendations at IBM suggest advising communications managers about external podcast appearances, so workers can get clear guidance on what to say and how to say it.

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