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With podcasting getting into the mainstream and podcast production tools becoming so easy to come by, it's natural for people to start speaking about their companies in their podcasts. With out clear podcast recommendations, you might find your self accidentally offending important customers or providing away company secrets. At the same time, smart companies realize that podcasting critical information and insight to customers and customers is an effective way to grow business.

IBM set a good instance for the business community in 2005 when it posted official podcast recommendations for its workers. IBM emphasized the methods that its workers could use podcasts to learn about new technology while spreading the news about innovations at their organization. From the standpoint of being a accountable corporate citizen, IBM recommends that its workers participate actively in the podcasting communities, within the parameters of their podcast recommendations.

First, IBM reminds its workers not to divulge any confidential material. While that podcast guideline sounds like it should go without saying, workers operating on secret and sensitive projects for lengthy periods of time may inadvertently let slip a key piece of data. Clearly, any breach of safety could place IBM and its customers, which include the Federal Government, at severe risk. Consequently, in its podcast recommendations, IBM reminds workers to treat podcasts like any conversation that they may have about the company outdoors company walls.

Second, IBM encourages workers in its podcast guidelines to review the way in which they present information. IBM particularly recommends that podcasting workers create original voices, whilst stating clearly that their opinions are not necessarily the opinions of their employer. IBM's podcast recommendations also advise podcasters to think about whether or not the material they want to present would make for an enjoyable podcast. Long lists of data, for example, would be much better off presented as web pages or as downloads, whereas podcasts excel at highlighting eager, enlightened conversation.

Lastly, IBM's podcast guidelines raise the bar for podcast producers by encouraging high production worth whilst putting podcasts on the same level as other media requests. IBM requests that workers treat requests to seem on other people's podcasts as the exact same as requests for interviews on television or radio stations. Podcast guidelines at IBM recommend advising communications managers about external podcast appearances, so employees can get clear guidance on what to say and how to say it.

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