Podcast Guidelines For Business9723368
With podcasting entering the mainstream and podcast production tools becoming so simple to come by, it is all-natural for individuals to start talking about their companies in their podcasts. With out clear podcast guidelines, you may find your self accidentally offending key customers or providing away company secrets. At the same time, smart companies realize that podcasting crucial information and insight to clients and clients is an efficient way to develop business.
IBM set a positive instance for the business community in 2005 when it posted official podcast guidelines for its workers. IBM emphasized the methods that its workers could use podcasts to learn about new technology while spreading the news about innovations at their organization. From the standpoint of becoming a responsible corporate citizen, IBM recommends that its workers participate actively in the podcasting communities, within the parameters of their podcast recommendations.
First, IBM reminds its workers not to divulge any confidential material. Whilst that podcast guideline sounds like it should go with out saying, employees operating on secret and sensitive projects for long periods of time might inadvertently let slip a important piece of data. Obviously, any breach of security could put IBM and its clients, which include the Federal Government, at serious risk. Consequently, in its podcast guidelines, IBM reminds workers to treat podcasts like any conversation that they may have about the company outdoors company walls.
Second, IBM encourages workers in its podcast guidelines to review the way in which they present information. IBM specifically recommends that podcasting employees develop original voices, whilst stating clearly that their opinions are not necessarily the opinions of their employer. IBM's podcast guidelines also advise podcasters to believe about whether or not the material they want to present would make for an enjoyable podcast. Lengthy lists of data, for example, would be better off presented as web pages or as downloads, whereas podcasts excel at highlighting eager, enlightened conversation.
Lastly, IBM's podcast guidelines raise the bar for podcast producers by encouraging high production value while placing podcasts on the exact same level as other media requests. IBM requests that workers treat requests to appear on other people's podcasts as the exact same as requests for interviews on television or radio stations. Podcast recommendations at IBM recommend advising communications managers about external podcast appearances, so workers can get clear guidance on what to say and how to say it.
