Utilisateur:CharityBays21

corta.coBetnaija customer goes home with N13m win


Is this luck or common what? A customer who placed a bet on a football match with N500 just landed himself a game windfall of N13m.

Bet9ja prides itself as " the number one bookmaker in Nigeria. Sports betting odds, Casino, racing and virtual sports games."

Bet9ja.com Marketing & Corporate Communications manager, Tunji Meshioye, in a comment on the winning said: 'Bet9ja mobile is the leading betting brandwhen it comes to making huge pay days like this to our players.corta.co We don’t beat about the bush. You play on our platform, you win, we pay. No stories. Betnaija’s reputation is based on prompt payment and our players know this. We don’t waste time.'

He did not reveal the details of the winner for confidentiality purposes.



Sport betting in Nigeria: An unlikely source of revenue and jobs


In Nigeria’s commercial nerve centre, Lagos, shanty wooden structures with a number of benches, a television and a satellite dish are common sight. These venues, popularly called ‘viewing centres’, offer a bulk of the football-mad population in the city a chance to watch the European football league games, usually for less than a dollar. As the popularity of these matches grew in the early 2000s, so did the presence of these viewing centres.

On match-days, these places are usually packed with passionate fans sporting replica jerseys and rooting for their favourite teams but more recently, a keen observer might notice fans at viewing centres clutching a white piece of paper – a ‘ticket’. Tickets are printed copies of selected games on which bets are placed and since late 2012, they have become more prominent in the Nigerian football landscape as sport betting is now very popular. Despite the notion that sport betting kicked off in Nigeria only recently, the earliest sport betting firms recorded their first entry into the market in 2007.

Generally, sport betting involves punters predicting the outcome of matches and getting their bets to correspond with the stakes. If the predictions are correct, the bets are rewarded with stipulated winnings. In Nigeria, where there are millions of incredibly passionate football fans, sport betting has found its proverbial home.

Ultimately, fans began to explore the real possibility of not just watching football but also making money from these games played thousands of miles away. For fans who watch football as a leisurely pastime, the ability to make money out of it has presented an opportunity too good to pass up.

Money is the name of the game

Typically, fans are used to hosting heated discussions on the monstrous weekly wages of their favourite footballers but sport betting has turned that conversation on its head. Football fans now discuss their earnings from bets as the sport has become a viable source of income. Every other weekend, betting companies announce big winnings from bets placed with amounts as low as N100 (50 cents)

The possibility of raking in millions from meagre amounts is enough motivation for punters across the country to bet on a daily basis and as a result, betting companies record hugely impressive numbers. Ademola Adebajo, CEO of Stakersden, a leading betting company in Lagos, projects that daily stakes run into billions of Naira.

"Currently, we believe daily bets have reached five billion naira ($25 million) cumulatively across all the betting companies. Punters in the country are currently seeing this as a source of daily bread and it is not uncommon to see people appropriating a certain amount for betting daily," Adebajo said.

Despite Nigeria’s high levels of poverty and unemployment, punters cut across various demographics regardless of earning powers. According to Adebajo, low income earning punters spend between N200 ($1) and N1000 ($5) on bets while high income earners, tagged ‘big ticket customers’ spend thousands more, although these big ticket customers are firmly in the minority.

A pot of gold

In recent years, as Nigeria has become a thriving market, sports betting firms have sought to latch on and capture market share to various degrees of success.

The default business model sees the companies set up shop in a central working office while seeking to establish a wide network of affiliate agents who open brick and mortar shops where customers can come in to place bets. For their part in the business chain, affiliate shop owners, or agents as they are formally known, earn commissions on the bets placed in their shops. While the offline component thrives, sports betting companies also operate an online business model exploiting Nigeria’s internet penetration.

Last month, the Nigerian Communications Commission announced that internet users in the country had reached 97 million. With more than half of the country online, betting companies recognize the need to establish viable online operations. For this purpose, websites are set up for punters to open personal accounts from which they conduct transactions ranging from depositing funds into an online wallet, placing bets and transferring winnings earned from bets to their bank accounts. While some companies explore both models aggressively, others like NairaBet simply choose to remain predominantly online models thus sidestepping the financial and logistical implications of setting up and running a large-scale offline model.

The first step however, is purchasing a betting license at an annual cost of N10 million ($50,000) from regulators. Even though the cost of kick-starting operations is high, betting firms still require deep pockets to pay out winnings from punters which can sometimes run into hundreds of millions in a single weekend, cumulatively.

In fact, the inability to pay up promptly after big wins has been known to cause major embarrassment for betting companies and on some occasions, eventual closure. Last May, on a weekend that saw few upsets and most predicted results clicking, punters on Betnaija, the market leader in the sport betting space were said to have garnered up to N700 million ($3.5m) in winning bets. To its credit, BetNaija paid promptly- a feat that cannot be matched by some other firms. However, weekends like those are few and far between and more often than not, the betting companies make healthy profits and record enviable numbers.

Clearly, the business landscape is changing rapidly as betting firms compete aggressively for market share. According to Adebajo of Stakersden, betting companies with real goals of domination can no longer play small. "We started with a few local companies but right now, the business is moving from a low budget enterprise to one where scale is of the essence. Companies like Bet9ja have come into the market to redefine how sport betting should be done and every operator is reacting to the developments," he said. "The business landscape has moved from trying to open a corner shop somewhere and offer betting services to people. The big companies are constantly innovating and upping the ante in the industry. New entrants will need significant start-up capital to measure up."

The need for innovation has seen companies seek ways to make betting easier and less restrictive for punters as live phone betting services have been launched. Stakersden has also recently launched a new service in collaboration with leading telecoms firms.

While some think the Nigerian market is already saturated and can no longer evolve, Adebajo says the next stage of evolution will be fuelled by foreign investment. "Foreign companies have been licensed to operate here and more are expecting to secure licenses or to partner with local operators. So in the next 5 years, we expect to see foreign companies taking a chunk of the shareholding of some of these companies to compete."

An unlikely solution

Given Nigeria’s high unemployment figures, the creation of jobs by the private sector is critical and in this regard, the impact of sport betting has been profound. With some big companies running nationwide operations, while other focus on maximizing their reach regionally, the industry has created thousands of jobs directly and indirectly. Big companies have staff strength running into hundreds but through their associate networks, they offer agents a source of livelihood through affiliate partnerships as they earn money through commissions. Joseph Chukwu, a graduate and shop owner in Ikorodu, says sport betting has been a lifesaver. "There are no jobs in the country even for qualified graduates," he said. "Rather than sit on my thumbs, I decided to set up my shop as an agent and earn money through commissions. Initially I thought of it as something to do while something bigger came along but now I’m focusing on building a chain of shops and being a mogul of sorts. It may sound crazy but I’ve gone from looking for a job to actually building a business."

Adebajo thinks the employment issues and high rate of poverty means that the chance to earn a living from sports betting can hardly be ignored. "Majority of Nigerians live below the poverty line and any activity that can legitimately turn a small amount of money into large sums will always be appealing." Adebajo’s sentiments are backed by the many instances when Nigerians have fallen victim to fraudulent multi-level marketing and pyramid schemes. Given the legitimacy of sport betting, its appeal is ostensible.

In less than a decade, the sport betting industry has grown vastly and become not just a source of income for many Nigerian punters but also large job creation vehicle. Ordinarily, Nigerians are happy to watch football and celebrate the goals and other magical moments but these days, they do so knowing that every goal counts for something and win, lose or draw the outcome of the game could matter for more than bragging rights. Watching and following football games are no longer just a simple recreational pastime, a late winning goal scored in the English Premier League or in the German Bundesliga is no longer worth just three points – for a football fan, it can pay for the next meal.



N2million BetNaija Winner Dies In Calabar


The choice of celebrating with friends after winning in football betting has claimed it first casualty in Calabar as a man dies after being poisoned while drinking with friends.

A Brainnews NG source gathered that one Mr. Orok who won 2million Naira at Bet9ja, a football betting company in Calabar died after celebrating with friends at a drinking joint.

Mr. Orok (Surname withheld) who was also a staff of Betnaija was poisoned by an unknown human who claimed to be his friend, thereby terminating the future of this young man.

According to a closed friend, Orok died after vomiting blood.

The deceased is a native of Calabar South, a local government in Cross River State and resides in Mount Zion Lane.

He was buried on the early hours of Tuesday, August 23 2016 at the Goldie Cemetery.

Brainnews NG extends her condolence message to the deceased family and prays for God to give them the grace to bear the lost.


Betnaija rewards agents, staff


In recognition of their partronage and dedication to making Bet9ja.com Nigeria’s number one sports betting company, the company honoured some outstanding staff and agents during its 2015 End-of-the-year party and awards night in Lagos .

In what was a highly thrilling and well organised event, staff, agents and customers of KC Gaming Network, operators of Betnaija, went home with various gifts and also received awards in various categories.

In his address, the Chief Executive Officer(CEO), Ayo Ojuroye praised the company’s customers and agents for their loyalty and commitment in 2015.

"We are very happy with your performance in 2015, hence the need to appreciate your efforts. Without your hardwork and dedication, we won’t be here today. You, agents, customers and staff have done absolutely well and we really thank you for this. We are excited that through your efforts, Bet9ja has grown in leaps and bounds.

The Executive Chairman, Kunle Soname presented the employee of the year award to Ernest Abanum while Akin Akerele won the award for the Manager of the year.

Ace comedian, Seyi Law thrilled guests with rib-cracking jokes to the delight of the guests, while music fan’s favourite, Sean Tizzle held the crowd spell bound with the rendition of various tracks from his top of the hit album, ‘Loke Loke’

Then Oritsefemi’s performance had everyone on their feet with his Double Wahala track and Igbeyawo as the guests asked for more from him.

Bet9ja has achieved tremendous success in Nigeria’s betting industry in less than four years of operation, with offices in more than 19 states and with the highest winning bonus. .



Bet9ja.com Rewards Winners

In fulfillment of its promise to always reward her winners, sport betting company, Bet9ja mobile, has doled out various cash prices to winners from last weekend.

According to BetNaija CEO, Ayo Ojuroye, "we have paid all our winners from last weekend in line with our promise of paying promptly. We congratulate all our lucky winners that emerged over the weekend. We assure them that we will never fail to pay their winnings in line with our promise to them.

In less than two years of doing sports betting business in Nigeria, Bet9ja has displayed a high sense of integrity through prompt payment of winnings.

He assured all agents and punters that they will continue to serve them with a high sense of responsibility. Ojuroye further said "We thank our agents for their hard work and dedication towards making the top sports betting company in the country. We will continue to protect them from undue risk. As we demonstrated last weekend, we will never deny them their benefits."



Sports betting is big in Nigeria


In our special report this week, we look at the cultural force the gambling has become for a helpless citizenry.

Nigerians love their football. Local or international. Everyone knows that.

And in the past few years, they have been putting their monies where their mouths are.

In less than six years, Nigeria has witnessed a gigantic leap in the number of football viewing centers and an almost proportional number of sports betting shops that cater to the needs of thousands of fans willing to stack money on their favorite football club or team.

The country has become home to an increasing number of neo-modern betting (gaming) companies that are taking full advantage of the high internet penetration in Nigeria and its large population of young (and not-so young) people that are not just passionate about football but eager at the possibility of making millions from a small amount of money.

But betting is not limited to football only.

In 2015, punters placed their bets on the outcome of the Nigerian presidential elections. The outcome of the 2013 conclave, which saw the emergence of Pope Francis I after the resignation of his predecessor, was betted on. As the American election draws closer, punter will also be interested in betting on who will win the election.

In today’s world, everything can be gambled on.

How it works

"The whole system works on what we call odds -it’s like points. If two teams are playing the stronger team gets less point than the weaker team. If you’re banking on the weaker team, you’ll win more," Adekunle Adeniji, Manager of Virtual games at BetNaija and owner of several betting shops, explains to me.

Punters predict the outcome of a particular game, often stacking money on a particular event occurring during a march. Possible events to bet for in a game include: the final score, a draw, first to score, throw in, time of goal score, first to foul, amongst several other possible events in a game.

On the surface it appears to be a game of luck – almost like throwing a dice – but Adeniji points out that betting is all about skill and deep understanding of the game.

"It just all about prediction," he says. "Before you can place a bet you must at least know the statistics of the team you are betting on."

Correct predictions are rewarded with monetary winnings depending on the odds of the event predicted occurring in a game and the amount of money stacked. The odds are multiplied against the amount staked to arrive the prize money.

Dotun Ajegbile, the Managing Director of 1960bet, points out that betting "is actually, more or less, like a game of skill. You can’t predict when some punters will actually make money."

While most seasoned punters and gamers agree that not all punters will actually make money from bets, earning money from football games is an opportunity most football enthusiasts cannot pass up.

The business of betting

Other forms of betting, like pool and lotto, have existed before the introduction of modern sports gaming as we know it. In a few years, sports gaming have successfully eclipsed all other forms of betting both in the amount of revenue generated and the number of people it attracts.

Betting companies, towing the line of their superiors in the west, have invested millions of dollar into the gaming sector and have set up infrastructures needed for gaming and an interesting affiliate/retail system that ensures that everyone, regardless of socioeconomic background and location, can have access to betting facilities.

Springing up in several locations within urban and rural communities are retail sports betting shops that serve as affiliates for betting companies – a sort of middlemen between the companies and punters.

"Somebody who owns a shop or is in the business should not play," Adeniji says. "It’s just like you’re selling marijuana, you are not supposed to take out of it because you’ll end up taking all of it. Most shop owners end up losing their business because they want to play."

Aided by the massive increase in internet penetration within Nigeria, punters can now eliminate the middlemen and place their bets directly on the website of companies. But Ajegbile says that even though the "online penetration has really helped the industry," a vast majority of bets placed aren’t done online but through the retail outlets of the betting shops.

He estimated a ratio of 70:30 for offline (through retail shops) and online betting.

Who wants to be a millionaire?

And Ajibile sees nothing wrong in any of it, for an industry that he claims has employed over 10,000 Nigerians – and created millionaires, literally overnight.

"The industry is very profitable," says Ajegbile. "What shape the economy is taking, betting will forever remain betting. If the economy is good, people place bets. If the economy is bad, people will always place bet."

Breaking down the numbers, he estimates that about one thousand bets pass through the system of 1960bets every five minutes but at pike periods – which are usually an hour to the games – it could go up to 1,500 bets per minute, with the amount stacked ranging from a hundred naira to millions of naira.

Indeed, the News Agency of Nigeria (NAN), in 2014, estimated that about 60 million Nigerians bet over N1.4 billion daily. But as Ademola Adebajo, CEO of Stakersden, told Ventures Africa in 2015, punters stake about five billion naira daily.

Five billion.

Let that sink in.

Regulating the market

In Lagos, 10 million naira is the maximum possible win but outside of the state, the maximum is 50 million.

"For now very few states does serious regulation," says the 1960Bet MD. "Very few states. Some states, especially in the east, gambling is not well regulated. The regulators are yet to get their acts right and it is really telling on the industry."

He is quick to point out that regulation is not the anymore: "Some of us (betting companies) don’t want to work in an unregulated market because in an unregulated market everything goes."

A regulated market checkmates gambling addiction by having companies monitor the betting pattern of punters and ensure that punters do not bring fraudulent money into the system.

A gigantic increase in the amount of money staked by a punter usually sets off alarm bells about addiction or fraudulently obtained funds, so betting companies are expected to monitor for unusual pattern and bring it to the attention of authorities and also ensure that persons less than the age of 18 do not gamble.

Also known as the Good Causes Fund, the Lagos State Lottery Distribution Fund (DTF) was set up by the Lagos state lottery board to administer "revenue generated from the gaming activities in the state."

According to its website:

"The DTF is applied to projects in the environment, education, social and health, and infrastructure sectors of the economy. Projects executed with the fund are called "good causes projects" while taxes paid from lottery sales are known as good causes money."

In 2015, parts of the DTF was used by the state government to purchase three helicopters, fifteen armored personnel carriers (APCs), two gunboats, 165 vehicles and others security equipment at a cost of N4.765 for the state police.

What the future holds

According to a PwC report, the gross gambling revenue in Nigeria is projected to grow at an annual rate of 8.5 percent to reach $69.9 million in 2019, making it the fastest growing sector in Nigeria. The report predicted that the industry will also outgrow the gambling industry in Kenya and South Africa.

This is not going away anytime soon, wherever you stand on the side of the argument about its merits.

"In the next three to five years, some of us are beginning to take the position of taking our companies public," Ajegbile says with a confidence that can be unsettling. "Betting is very big, very, very big."


Betnaija Promotion Code


BetNaija is now the biggest online wagering site, from Nigeria, which is now the biggest economy in Africa. This makes it an important operation that has a massive potential market, and they have delivered a 'full service' with sports betting, a casino, lottery, racing and virtual games all provided.

As the biggest operator, they can also offer the biggest prizes, with up to 20 Million Naira in winnings possible, and you can start trying for these wins without having to find a Bet9ja promotion code 2016.

Whether you are in Nigeria or beyond, the great range of sports and casino games can be experienced when you sign up through JohnnyBet, with the BetNaija betting site welcoming you with their biggest and best bonus deals.

BetNaija sports

The Sports Betting section is laid out to be easy to use for those who have never wagered online before, while featuring a hugely diverse range of games and possible bet configurations suitable for highly experienced punters as well. Soccer from around the world is carried, with all the big leagues from England, Germany, Spain, Italy, Brazil and around the globe being offered. Other sports include Tennis, Basketball, Rugby, Motorsports, Cricket and Baseball among others, with bet options like Double Chances, Multiples, Over/Under Odds, Handicap and so on.

Live betting is extensively featured, with up to the minute odds available for on-going events, with Soccer again being heavily featured, but many other sports covered as well.

Various promotions are open to you when signing up via JohnnyBet links, but if you are wondering how to get BetNaija promotion code, don't worry, as you don't even need one to get started. Simply click through to automatically get the best possible deals. The actual offers vary from time to time, depending on what events are running, so check on their site for the latest ones.

Virtual Sports

Virtual games are played out using software rather than real competitors, with each event designed to be completely fair to give payers the best chances of winning their bets. Soccer, Horse Racing, Tennis and Dog Racing are all featured, and this can be an excellent way to enjoy your favourite sports even if no real events are taking place. These can all be accessed without needing a BetNaija promo code.

Casino

Running on high quality software, the casino at Bet9ja has a great looking collection of slots, Roulette, Blackjack, Baccarat, Red Dog and Dice games, that use the respected and trusted Microgaming Quickfire platform.

Slots are popular around the world, and the Bet9ja collection are certain to please, with games like Jewels of Anubis, Manga Beach, The Don and Dragon 88 covering ancient Egypt, Japanese animation, organised crime and symbols of good fortune. Each game has extra rounds with big payouts, as well as great graphics, smooth animations and, like all of the casino titles, no need to download any software before starting to play them.

Rounding out the games are the lotto and scratchcards rounds that can bring quick wins to whoever plays them, and with everything certified as fair and above board, players will be collecting those wins frequently.

BetNaija Casino welcomes you with various bonuses and promotions when you sign up through JohnnyBet links, but in common with the sports betting section, these change quite frequently, so it's best to check on the site to see what offers are currently available.bet9ja.com What is certain however, is that you don't need a BetNaija promo code during registration to claim the best deals, providing you have used the unique links on JohnnyBet that guarantee the best treatment.

A comprehensive BetNaija mobile site lets people enjoy all the action on smartphones and tablets, with Bet9ja mobile games being adapted for ease of play on the smaller screens.

Fully licensed across Nigeria, with security guaranteed, players can deposit using internationally recognised credit and debit cards like Visa and MasterCard, plus local payment solutions including Naria debit card, UBA, Xpath and GT Bank, with winnings paid back to you via bank transfer.

Customer support are based in Lagos and on hand to help out with any aspect of using the site. With no promotion code Bet9ja mobile needed, you can be up and running in just a few minutes when using JohnnyBet links to join this progressive site.



Another first for Bet9ja.com: Betnaija supports Nigerian as he breaks Guinness world record


As if giving away N36 million in a ground shattering payout the previous week was not enough, Bet9ja mobile help set a world record yesterday as they supported Nigerian footballer Harrison Chinedu’s dream in his bid to break the Guinness World record of "farthest distance walked with a ball on the head".

The ball juggler eventually broke the record yesterday as he set out from the Redeemed Camp grounds on the Lagos-Ibadan Expressway, along with various media houses and representatives from the sports ministry at about 8am in the morning.

His journey took him through the central district of Lagos and eventually ended at the National stadium in Surulere, after which he still required to run around the stadium a total of 22 laps to break and set a new record.

Bet9ja.com Brand Custodian, Mr. Tunji Meshioye, had this to say:

"This is what BetNaija is all about. Supporting and rewarding the passion of our own homegrown talent. It takes a lot of passion and commitment for Chinedu to achieve what he has achieved today and we are delighted to be part of this historic moment."

With his new record of 48.04km, Harrison Chinedu successfully broke the previous record set of 45. 64km that was set in 2014 by Indian soldier NaibSubedar Azad Singh.



BetNaija Promotion Code: MAXPROMO


At bettingexpert we always want to give you the best possible start and insights into everything we review and it's certainly no different here with Bet9ja sports betting. We have an exclusive Betnaija promotion code MAXPROMO that you can use when you go to sign up and enter it into the 'Promotion Code' box (as shown in the above image).

This code and BetNaija bonus offer will entitle you to a 100% first deposit bonus up to a maximum of 100,000 Naira (Nigerian currency). If you're visiting from outside of Nigeria then you'll probably notice that the sportsbook only allows players from Nigeria to sign up at this current time (if this changes in the future we'll be sure to let you know right here).

Bet9ja.com Review

For those in Europe the chances are you've never heard of Bet9ja.com sports betting, but for those in Nigeria this is without doubt a sportsbook that gives you a lot of great options to bet. It features all the major sporting events internationally. As we've already said, Bet9ja mobile is exclusively available to punters in Nigeria at this time so does a limited audience mean a limited product? Not at all as there's plenty of great betting markets available, with tennis, basketball, handball, cycling, hockey, motor sports, golf, snooker, darts, cricket, rugby and of course football just some of the major betting choices for you to select from.

Super9ja

Betnaija have a new game! Super9ja is here, and gives registered users the chance to win 100,000,000 Naira!corta.co For a chance to win the jackpot, you have to pick ten correct winning scores. Eight or nine winning scores could net you a mini jackpot too!

Available on both desktop and mobile, the game is free if you register with Betnaija and have a verified mobile phone number. Every BetNaija user gets one free ticket to participate, unless there are special promotions. As well as the jackpot and mini jackpots, there are also 20 weekly consolation prizes so don't miss out, [https://register.bet9ja.com/?promocode=yohaig Register - Bet9ja Nigeria Sport Betting,Premier League Odds,Casino,Bet] with BetNaija now!

BetNaija Football

If you're looking for lots of competitive football betting odds, especially on European leagues like the English Premier League then you're in luck. The sportsbook has really good odds and also great combination bets such as first goalscorer and half-time/full-time. In the BetNaija live betting the football odds change right up to the 90th minute of the game. Then come Saturday there can be as many as 10,000 different bets on-offer for you to immerse yourself in.

Betting on Racing

You'll notice at the top of the website a tab for 'Racing', but it's not quite what you'd expect. You are presented with two icons for horse racing and dog racing, both of which are virtual and take place every few minutes. This is a fun option as you're always going to have something to do, especially good if you have a little money in your account and potentially could make a nice little profit. A fun feature, but it's a shame the real-thing is not available here at Bet9ja.

Bet9ja mobile Live Streaming Sports

After carefully scouring through the sportsbook and FAQ section there's no sign of any kind of live streaming feature here. However you can take advantage of the Bet9ja livescore centre where you can follow all games / sports live and find facts, stats and form guides to aid your betting. If you really want a bookmaker with live tv games then you can read up on live streaming and the best places to find it in our bettingexpert guide.

The only way to withdraw at Betnaija sports betting is via bank transfer. Despite the lack of options at least there are no fees attached to this, as well as a relatively quick turnover of just 24 hours back in to your bank account. There's a minimum of 5000 Naira that you can withdraw at any one time. If you need any further assistance with these banking options just get in touch with the customer support at the sportsbook.

Customers can get in-touch with a member of the support staff directly via the email address cs@myBet9ja.com, or perhaps you can reach out to them voice-to-voice on the phone by dialling 01- 4405145. There's also a featured live chat option for players in Nigeria, this is always our preferred option, this pretty much guarantees quick answers to any problems you may have.

You might also be interested to know that when you can also play online casino games to compliment your sports and events betting here at [https://register.bet9ja.com/?promocode=yohaig Bet9ja.com Registration : How To Create An Account With Bet9ja]. You can read our full Bet9ja mobile Casino review at bettingexpert and see what it can offer you and your wallet! Additionally we have an exclusive promotional code offer to compliment your play at the casino, so don't miss out on making the most of your time here!

BetNaija Promotion Code & Verdict

There's a lot to like about this Nigerian sportsbook, with a great range of markets and lots of potential for punters to bet on the polarising English Premier League. The omission of racing betting is a bit of a shame but they do try to limit the damage by offering virtual betting in this market so we have to give them kudos for this.

As it's pretty much restricted to those in Nigeria we can't mark it up massively, but it is a solid choice and it does look very good visually. So if you can, don't forget to use the Betnaija promotion code: MAXPROMO when signing up via bettingexpert.


For Sadiq Abdullahi, the operator of a sports betting shop at Utako, Abuja, sports betting is about preserving the sacredness of the contract between punters and the operators of the gambling sites - paying the punter as immediately as he/she wins his or her wager on the basis of the ‘unbreakable’ assurance ensconced in the call-and-bet contract. Wager right, get paid right, Abdullahi would claim.

For Shina Phillips, a punter at Garki Area 10, Abuja, sports betting is much more about ‘conning’ most of the punters to ‘fleece’ them of their hard-won cash with the instrument of the enticing promises of a manifold wages for passion, as the bet9ja motto would say, ingrained in a ‘deceit-established’ contract.

So is the case here in Abuja, as it may be the case everywhere, Phillips preserves.

Either way, the online sweepstake called sports betting is all about cash - the punter dreams of winning millions of Naira, for example, a maximum of 50 million Naira dangled by bet9ja, the acclaimed marketplace leader, by staking merely one, or a few, hundred Naira notes; the operator of the betting website, managing as a legal business enterprise, rakes into his bank account hundreds of millions of Naira seemingly from the stakes set on the faulty predictions of most of the punters at certain time.

Because it is a government- business enterprise that is legalized, it's also about money for the authorities in the form of the percent of the sets made by the operators to be remitted to the National Lottery Trust Fund according to the provisions of the National Lottery Regulatory Act.

As at reporting time, the National Lottery Regulatory Commission established by the said Act of the National Assembly was still compiling a thorough list and relevant records of the operators in the FCT "and so we cannot tell you comprehensively who and who are running here, how many are operating here, and the absolute amount of shops by which they operate," Magnus Ekechukwu, Head Media and Public Affairs of the commission, said.

"We have been mapping (compiling records of) the agents and subagents of the operators since April 2015, and we're still motivating them to come forth and register their existence with the commission as required by the Act to empower us control and monitor their operations accordingly," Mr. Ekechukwu said further, warning, "we are on the brink of driving them to do so, because the deadline has expired since February 16, 2016."

Mr.bet9ja.com Adolphus Joe Ekpe, the Director General of the Commission, stressed: "We are giving all operators up to the next June to come for the needed mapping with us and many of them are reacting. From July any sports betting operator that has not presented himself for mapping will be on his own, because that will function as the time when we'll begin full enforcement of regulation according to the Act.

"We have already reached an understanding with the EFCC that beginning from that time any operator not registered with us will be accused of running an illegal monetary company, ripping the citizens of the money off, and the EFCC will pick him up. We need to have a comprehensive record of them to enable us completely enforce conformity with the Act and perform monitoring roles and our regulatory.

The present situation, according bulk of the players, underscores the possibility of grave default in terms of the legally-required remittance to the Trust Fund and the fleecing of punters on the part of the operators in relation to the percentage of sets required by the Act to be paid to them.

The Act stipulates that the operators of the online game of opportunity pay 50 percent of their sets to the players called punters, remit 20 percent to the Lottery Trust Fund meant for financing such development projects as may be directed by the President of the Federal Republic, while withholding the balance of 30 percent as their increase.

This Act provides for the establishment of the National Lottery Regulatory Commission charged with responsibility for the management of the business of the establishment of a National Lottery Trust Fund as well as national lottery in Nigeria and the operation of the national lottery.

It, consequently, empowers the commission to properly control the operations of lottery companies, which protects the interest of stockholders, players and the general public, and comprise sports betting business.

With the name of the game being Cash, sports betting shops have rapidly proliferated, most noticeably within the last couple of years, across the nooks and crannies of the Federal Capital Territory and its satellite towns, with the fire of the desperate money-monger outside to harvest as huge sum of money as he could from the giant ‘cash-yielding’ tree called Abuja, said to come close to the country’s commercial capital, Lagos, when it comes to the gains and other bundles achievable with such businesses.

The cash is sourced from the ever- reinforcing fire for soccer rooted in the minds of the millions of the youthful football fans flooding the FCT and its satellite towns who swarm TV viewing centers to see the foreign leagues after predicting and staking.

A considerable percent of these youth seemingly rely on the sports betting sweepstake as a ‘veritable source’ of a huge chunk of the cash they may have pursued from wherever they hail to Abuja or, at least, as a ‘veritable source’ of the pittance they desire for bare sustenance.

As was the pools betting of old, which it replaces, for bulk of Abuja punters, however, sports betting is about dependency.

"All games of chance are about habit; the more you play them, the more you get addicted; and you play them out of compulsiveness, like drinking alcohol, minding not whether you will win or lose, when you're addicted. If you win, you're joyful; if you lose, you might be unhappy, but sadness for loss does not restrain you from playing tomorrow," Mustapha Mohammed, a punter at Saharabet, maintains, watching, "I think this pathetic situation of the player establishes the solid foundation which the gambling company prospers."

Sadiq Abdullahi said why Abuja players should be glad for the operators: "The come, bet, see the soccer matches and if they win we instantly give them their cash. Gambling means, the punter comes, tells the teams he/she needs to wager to us.

He does the he requests us to do it or gaming himself. At the end of the games you see your outcome. We give you your ticket." if you win by the result affirming your stake about who wins between your selection teams

He said sports betting business prospers in Abuja because, "the individuals’s love for football has jumped so high now, partly because a big population of the youth has little to inhabit them, and instead of simply viewing matches without gaining anything, they resort to betting. I hope you WOn't be surprised to discover that even girls come here to bet.

I must confess the business is moving," Abdullahi said, describing, "you win N3 million and can bet N100. The maximum we pay in bet9ja is N50 million. With a bet of N100 you are able to win up N49 million. With anything above N100 N50 million." can be won by you

He said the punters playing to hundreds on daily basis in his store run.

For David Jones, the luck for winning and getting paid that much in the game is not as sure as Abdullahi painted it: "A punter yesterday in my presence wager seven times at N150 each wager before he could win N20, 000.00, and that is an especial chance. You can be playing for quite a while without winning anything. Many people play just because they are used to it, but they do’t win anything."

Mohammed Aminu shared views with Jones: " I started betting just two months past. I play just for the curious of it, but I have never won a dime. I 've never won anything, although I bet between N100 and N500; you are able to see why I said I play because of interest."

Shina Phillips discounted sports betting as detrimental to the economy of both the country and the individual player.

It isn't developing the economy of any nation or anybody. It develops the economy of just the operators," ", he said, confessing I began this past year, and I have been winning meager amounts like N1000, N3000, N5000, but my maximum triumph so far is N7000. I stake between N200 and N500.

Because it's a waste of money, I do’t encourage the youth to get addicted to it. I play as much as five times daily before winning anything at the end of the day with the stakes I simply told. Huge people of the youth gather morning to evening at the betting shops, but bulk do’t win anything actual, in fact they do’t win anything," Phillip said, keeping, "From the misfortunes of this majority, the operators make their hundreds of millions.

"So I 'd inform the youth rely on something else less high-risk and to remove from gambling he said. Noel Orerumba is the operator of a SureBet store.

" I see sports betting as a panacea to social ills. It reduces the speed of perpetrating crimes among the youth, who constitute bulk of the criminals in the society. On carrying out activities that are unlawful instead of absorbing their thoughts, they come here play; some win, some lose; people who win their cash are paid by us, which they use to offset their bills.

You can see they get money without carrying out any unlawful action like militancy or robbery. Someone would bet, say, at the end wins and N300, say, N5000.

"It is also a really dependable source of employment; a shop operator like me can apply four to five others among then teaming jobless on the streets of Abuja to help him run the company," he said.

Yet, merely comprehensive records of the people and operations of these sweepstake websites, agents, subagents and store operators would facilitate their proper regulation and tracking based on regulations, for the good thing about the stakeholders - the operators of the business, the players, the stockholders and authorities represented by the National Lottery Trust Fund.

Sports betting business, Bet9ja, in line with its set philosophy of rewarding folks’s love, has again paid out a huge bonus win of N36,702, 316.98 to another winner Nwakama Uzoma .

Based on the CEO of KC Gaming Network, Ayo Ojuroye, " In line with our assurance of consistently rewarding our customers’ fire, we only paid a huge winnings of N36,702,316.98 to one of our winners Nwakama Uzoma with Gamble slip Number: B941AQPSTTZQE 21949.

"The victor used our on-line system by staking only N500.00. I’m happy to advise you that the winner has been issued with his cheque. We will continue to strive to serve our customers to the best of our abilities. We shall always run in line with agreed terms and within the ambit of the regulatory agency."

Affirmed that " Our company is anchored on trust, so we will continue to serve our customers better and bigger."

Speaking on his win, Nwakama said my life has changed for good. I did’t believe I could win much at once and be paid promptly. Bet9ja really surprised me and I 'll always tell people about their ethics."


KC Gaming Networks Limited is a company based in Nigeria and possesses the online betting portal site Bet9ja.com (occasionally also mybet9ja.com). They are fully licensed and regulated in Nigeria and hold the permit to operate in all states where sports betting is allowed. Their existence that is largest is in the state of Lagos where they may be licensed by the Lagos State Lotteries Board.

Their technology center is based in Europe which ensures security and reliability of their systems as well as all customer trades. Their customer service operations are based in Lagos State, Nigeria to ensure the customer service is always top-class quality. They expect to create the standard for online, mobile and retail betting in Nigeria.

Withdrawals can be made through bank transfers at a cost of 1.5%. The minimum withdrawal limit is N5000 and the maximum is N9,999,999 and they're generally processed within 24. Just Naira debit cards are accepted and these are Verve, Mastercard and eTranzact.bet9ja.com The minimum deposit limitation is the maximum limitation is NGN 1,000,000. and NGN 100 The maximum payout on sporting events is NGN 20,000,000. Bet9ja.com offers an unique bonus on multiple bets by adding a 170% extra bonus to all winning bet slips with the absolute minimum of 5 selections.

The web site offers a data page where players can see the latest data to be able to set better wagers and stand an improved potential for winning. The results page allows player to view all the newest results and the page that is livescore enables players to see instant results from live games. There is also about ten different tutorials that users can see on the site that describe the best way to use betting marketplace arrows to place a stake and how exactly to place bets, the way to enroll, how to make withdrawals, the way to deposit with Zenith Immediate Bank transfer.

Bet9ja.com offers a substantial list of sports available to bet on which include soccer, tennis, basketball, motor sports, horse racing, American football, baseball, handball, rugby, ice hockey, cycling, golf, Australian sports, badminton, beach volleyball, pesapallo and snooker. They also offer live betting where players can bet from all over the world as they're occurring. Wager types include head to head, over/under, first team to score, winner, first team to score, winning margin, best goalscorer, odd/even, correct score, podium, goal difference and winning team.

The casino offers scratch cards, table games, slots, draws and numbers. Table games contain Red Dog, European Roulette, Classic Blackjack, Punto Banco and Mahjong. Scratch cards include Manga Beach, The Big Match, Mystery Mansion, Pirate Instant and Jewels of Anubis. In the draws and numbers section players can find games like Toto Keno, Lucky Dice, Wild West HiLo, Jacks or Better 100, Dr Jekyll’s Keno and Cards HiLo.

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How to finance your account that is bet9ja

There are 4 easy means through which to fund your Bet9ja account. The minimal amount that can be deposited through each procedure is N100 and the maximum amount is N9,999,999.

1. UBA Immediate Bank Transfer:

Accounts can be funded by transferring cash. Request the teller to deposit the money to KC Gaming Networks using Bank Gather and the Bet9ja account number which is recorded on their site. Provide your Bet9ja User ID which is provided on the top right-hand corner of the site when a player is logged in. The payment will be then confirmed by the teller and the Bet9ja account will instantly be credited free of charge. Constantly keep the receipt as proof of payment.

2. Debit or aTM Card:

You're able to fund your account with Bet9ja by using your ATM or debit card. Just get the deposit part of the Bet9ja site and click on the Cards link. Afterward, enter the amount you wish to fund, the mandatory details and continue to " Make Payment". Select your payment option and choose send. It is that easy.

3.

Those with accounts at GT Bank can finance their account that is Bet9ja . Simply log into the GT Bank official website and access your internet banking section. A list of retailers will appear once you select Payments that are " ". Select "Bet9ja" from this list. Then enter your unique User ID and the sum you want to fund and continue. The account will immediately be credited free of charge once payment has been made.

4. Zenith Bank Direct Transfers:

Go to any Zenith Bank in Nigeria in order to fund your Bet9ja account. Notify the teller which you wish to deposit cash to KC Betting Networks. Make sure you have your User ID that is unique available, which are available on the top right hand corner of the Bet9ja web site when an user is logged into their account. A couple of security questions may be asked by the teller . The Bet9ja account will immediately be credited cost-free once the payment was made and the customer should keep the bank receipt for future reference.

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Bet9ja is a Nigeria based online sports casino and betting site. They have a safe and sound platform for on-line gambling, optimized for the Nigerian marketplace. The company is licensed to lawfully run in Nigeria, holding the Lagos State Lotteries Board permit, the Gaming and Sportsbook Permit issued by the State of Osun, and hold licenses to operate in all States where sports betting is allowed in Nigeria. They offer odds on odds on important occasions in Europe and the rest of the world. You can also receive a bonus on multiple bets when you enter the promotion code that is Bet9ja: SPORTMAX on top of the regular value of sports betting at Bet9ja. Read on to hear more relating to this special promotion code Bet9ja will reward you for, and the best way to put it to work for you making money.

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Saturday night was a memory one for soccer fans brought from throughout the united states by sports betting Bet9ja, outfit, to watch the unveiling of its own gaming platform that is corporate.

Labeled 'Fanatics Nighttime out,' the event saw soccer enthusiasts mingling with some former internationals, including Waidi Akanni, Mutiu Adepoju, Pere Rufai, and Victor Ikpeba, among others.

Speaking at the big event, the company's Chief Executive Officer, Ayo 'Chucks' Ojuroye, said that the occasion was aimed at appreciating the devotees loyalty to the Bet9ja brand, along with introducing the newest inventions in the bet sector.

The fans are the main actors and they're important to our achievements, so we dimmed serve them better as well as it fit to expand them our appreciations by coordinating this event.

We have introduced the corporate bets and also the idea is really to enable some Nigerians to put their bets without necessarily going to our agents in their factory outlets.

It makes it convenient and easier to allow them to follow their passion up with benefits from our company. "Bet9ja now have outlets in 23 states and we expecting to get more in other parts of the state prior to the end of the year."
In recognition of the patronage and dedication to making Bet9ja Nigeria's number one sports betting Bet9ja, company, honoured representatives and some exceptional staff in Lagos during its 2015 Ending of the year bash and Awards night recently.

Former Super Eagles forward, Victor Ikpeba was among several of the dignitaries at the event.

In what was a well organised and tremendously thrilling event, the staff, also received awards in various groups and customers and brokers of KC Gaming Network, operators of Bet9ja, went house with various gifts.

The Chief Executive Officer, Ayo Ojuroye, commended the company's customers and representatives for their dedication and devotion in 2015.

"We are very satisfied with your performance in 2015, hence the need to appreciate your efforts. Without your hard work and commitment, we won't be here today. Agents you, customers and staff have done entirely well and we actually thank you. We are excited that through your time and effort, Bet9ja has grown in bounds and leap

While Akin Akerele won the award for the Manager of the Year the Executive Chairman of the company, Honourable Kunle Soname, presented the award to Ernest Abanum to the Employee of the Year.

Ace comic, Seyi Law, thrilled guests rib-cracking jokes to the delight of the guests, while music fan's favourite, Sean Tizzle held the bunch spell bound together with the performance of numerous tracks from his top of the hit album, 'Loke Loke'

Subsequently Oritsefemi's performance had everyone on their feet as the guests asked for more from him.


Buoyed by the enormous success of its operations in the South West zone that has seen it emerge as the number one sports betting business after only a year of operation, Bet9ja has concluded plans to increase its operational base in the south south region and the East.

As stated by the chief Executive Officer of the business Ayo Ojuroye," we plan to continuously increase out operations in the nook and crannies of the state. Consequently, we have concluded plans to open more offices in the east and the south south part of the country.

We also expect to use more agents all over the country so that our customers can have our agent at their beck and call. We understand the tactical importance of the area to our business and we desire to empower lots of people as well.

We now have made people that were jobless millionaires depending on their, passion, we have taken our business to new heights also it can only just get better"

Bet9ja was launched last year through their passion for sports together with the aim of honoring folks.
Buoyed by its own success in the past two years, where it's appeared as the very best sports betting business in Nigeria, the management of Bet9ja has vowed to keep up the tempo, with a promise to consistently reward its representatives and pay bonus rapidly.

And loyal staff and representatives that are committed. We feel obliged to motivate our staff and representatives with this particular end of the year party and awards to show our deep appreciation for a job well done. We are

We'd not relent in our efforts of earning sports betting a quite

Ojuroye additionally said, "some of our representatives have been dedicated, loyal and hardworking. Among these, Dave epitomizes what all other representatives ought to be. We recognize him as the most consistent agent of Bet9ja a few of the representatives are extremely diligent and we are extremely pleased with their achievements in the outgoing year." Some of these honoured at the event include Faludi

with more that 28 stores across the country.

Also Chairman of Bet9ja, speaking, honest Kunle Soname said: "Our strength lies in our customers and staff. We appreciate their effort and attempts to make Bet9ja the number one

sports betting business in Nigeria. A few of our agents like Bola Ojuroye have attained a feat even with her handicap." A few of the staff honoured include Kunle Adeniji,, Ayeni Joseph and Mary Chinyere.
1997 African-Player-of-the-Year, Victor Ikpeba, has thrown his weight behind sports betting business, Bet9ja, in its quest to help grow the Nigerian national professional football.


Speaking at the unveiling of Bet9ja in Lagos yesterday, Ikpeba who is the brand ambassador said that he picked to be part of the job because of the trustworthiness of the people handling it.

"The people behind Bet9ja are credible people to work with. I admire their guts to help grow the domestic league in our country.

Ikpeba known as the Prince of Monaco with Monaco FC in the French Ligue 1 during his stint, declared that he once tried his chance as a punter.
From what I've seen of Bet9ja and their operation in Nigeria, they have been the industry leader and have become credible to work with," he noted

"We've positioned our company as the leading sports betting company in Nigeria. We have full complement of technical support from personnel grounded in the business around the world.

With asset base in the surplus of N500m, Bet9ja that started operations over six months past is flaunting trust, ethics and its product superiority amongst variables that is giving them the edge over others in the sports betting business in the country.

Chairman of Remo Stars FC, Kunle Soname, expressed his happiness to partner Bet9ja.
"As the chairman of the marketing committee of the Nigerian National League, I understand what it means to seek sponsors. In the top sponsorship deal my team has entered into with Bet9ja, I could vouch the business is here to help change sports sponsorship in the country.

Lanre Gbajabiamila who was present at the launch, general Manager of Lagos State Lotteries Board, while commending the company, promised to ensure that Bet9ja keep to the conditions of their licence to ensure that the sport betting public stay happy.

As the sole company that accepts bets on the Nigerian national league, Bet9ja additionally rely on results from La Liga, the English Premier League along with other European leagues for business in addition to wagers on Formula One and basketball.
In its bid to honour its esteemed customers, the country's top gaming company, football buffs thrilled at the weekend into a night out in Lagos.

The fun-packed event had in attendance coaches, ex-internationals, pundits, sport administrators and top notch comedians.

The roll call includes the Primary Vice president of the Nigeria Football Federation (NFF), Seyi Akinwunmi, Chairman Bet9ja, Honourable Kunle Soname, the Brand aAmbassadors, Victor Ikpeba and Mutiu Adepoju, Peter Rufai, Waidi Akanni and Seyi Law to mention a few.

In a brief chat with all the media, the company's Chief Executive Officer, Ayo 'Chucks' Ojuroye, said the event was aimed at recognizing the devotees devotion to the brand that was Bet9ja in addition to make use of the occasion to introduce the brand new inventions in the stake industry.

His words: "The devotees are the primary performers and they are very important to our achievements, so we dimmed it fit to extend our understandings to them by organizing this event and also serve them better.

"We have introduced the corporate stakes and also the idea is really to empower some Nigerians to place their stakes without always going to our agents in their own outlets. It makes it suitable and more easy to allow them to follow up their passion with rewards from our firm.

He also declared that Bet9ja have factory outlets in 23 states and is expecting to have more in different parts of the country prior to the conclusion of the year.
The Lagos State Government at the weekend said it had prosecuted over 50 suspects participating in illegal lotteries operations in the state.

The state government consequently warned that it would bring the full weight of the law against any operator in the Lagos State Lotteries Board without formal licence.

Chief Executive Officer of the board, Mr. Lanre Gbajabiamila revealed this in a statement on Friday, noting that the state government would no longer let illegal lotteries operations in the state.

According to him, the Lotteries Board has detained and prosecuted previously over 50 suspects for engaging in prohibited Lottery operations.

Gbajabiamila insisted that the board "stayed the only statutory regulatory body for lottery and relevant activities in the state."

He clarified the board was created by the Lagos State Lotteries Law 2004 (as amended) and authorised to permit and controls gaming activities conducted within the state.

He explained that the board neither issue nor recognises 'sports lottery license/permit' or 'promotional lottery permits' by whatsoever name called within the state for operations.

Gbajabiamila hence guided members of the general public against patronising illegal operators.

He recorded some of recognised licensed operators let "to run lottery and associated actions in Lagos State to include Premier Lotto Limited (Babaijebu), Winners Golden Chance Ventures Limited (Golden Chance lotto), Winlot Global Resources Ventures Limited (Winlot), Superior Games Limited (Big Games) and Softplug Gaming Nigeria Limited."


The Nigeria Women Football League has concluded arrangements to partner the KC Gaming Network, proponents of the Bet9ja, as the title sponsors of the league.

Revealing this after meeting with the management of the company in Lagos, the Chairman of the Nigeria Women Football League Chief Mrs) Dilichukwu Onyedinma said all the arrangements have been concluded for signing of the memoranda of understanding.

"Discussions have reached the final stage with KC Gaming Network, the owners Bet9ja to come into the League as our title sponsors for the Nigeria Women Premier League. We have been discussing with them, and there seems to be light at the end of the tunnel. We are now set to make it public and the Memorandum of Understanding would soon be signed. This is a good thing for our Women Football League, and whatever that accrues from the deal will go a long way to reduce the burden of our clubs. I want to thank our various clubs for their patience and support; and to the Chairman of the KC Gaming Network, Mr. Kunle Soname for believing in women football in the country".

In his statement, the Chairman of KC Gaming Network, Mr. Kunle Soname described the Nigeria Women Football teams as the most successful among all the national football teams in the country. "It is no gainsaying that our girls have been the most successful among all our national teams. They have been to the entire FIFA Women World Cup finals from inception in 1991 to date; they once played up to the quarter finals in USA 1999. They have been to virtually all the Olympics except the 2012 Games in London. They have dominated the African scene, winning the Africa Women Championship seven times, and the age grade teams are not doing badly, with the U-20 girls playing in all FIFA World Cup finals since inception in 2002 and reaching the final twice.

"These are no mean achievements, and we felt that the best thing we can do as an organization is to support the League that has been producing these players that have been positively projecting the image of this country. This is our little way of giving back to the society and also ensuring that the girls are further empowered through the game of football.

He further revealed that signing of the agreement would be in a matter of days, after all the paper works must have been completed.
The stage is set for the 2015 edition of the Nigerian Sports Award holding today, Friday November, 20, 2015 at the Marquee, Oceanview, Eko Hotel & Suites, Victoria Island, Lagos from 6pm prompt.

The award gala night, which is the fourth in a row, is expected to be attended by top shots in the Nigerian sports circle including the Honourable Minister for Youth and Sports, Barrister Solomon Danlong, the Director General of the National Sports Commission, Nigerian past and present athletes as well as Nigerian sports fans.

Speaking on the preparations for today’s event, the spokesperson for the award and Executive Director, Unmissable Incentives Limited, Mr. Kayode Idowu, stated that all hands are on deck for a bigger and better Nigerian Sports Award ceremony which promises to be more glamorous than the previous editions.

"We are very proud to inform you that all is now set for the fourth edition of the Nigerian Sports Award. We are indeed elated over the quality of dignitaries who are not only confirmed but are already in Lagos for the award" he said. Idowu urged all invited guests, nominees and the media to be at the venue at 6pm prompt as there will be noroom for ‘African time’.

‘’This is because the programme will be aired live by Supersports on Channel 209 (Supersports 9) from 7pm.and beamed to millions of sports loving individuals not only in Nigeria but the entire African community and beyond’’ he added.

Idowu also used the opportunity to commend Bet9ja – Nigeria’s leading sports betting company for their continued sponsorship and support as a major partner to the Nigerian Sports Award.
In Nigeria's commercial nerve centre, Lagos, shanty wooden constructions having several a satellite dish, a tv plus benches are common sight. These sites, popularly called 'viewing centres', provide a majority of the football-mad inhabitants in the city the opportunity to watch the European football league matches, usually for significantly less than a dollar. As the popularity of these matches grew in the early 2000s, thus did the presence of the seeing centres.

With passionate fans, these places are usually packed on match-days rooting for their favourite teams but more recently, devotees might be noticed by a keen observer at viewing centers clutching a white piece of paper and athletic replica jerseys - a 'ticket'. In spite of the view that sport betting kicked off in Nigeria just recently, the most early sport betting firms recorded their first entry into the market in 2007.

Ordinarily, sport betting involves punters predicting the results of matches and getting their bets to correspond with the stakes. If the forecasts are right, the stakes are rewarded with stipulated winnings. In Nigeria, where there are millions of soccer fans that were unbelievably passionate, sport betting has located its dwelling that was proverbial.

Finally, fans began to investigate the real chance of earning profits from these games played with thousands of miles away but also not merely seeing football. For enthusiasts who watch football the ability to make money out of it has presented an opportunity too good to pass up.

Cash is the name of the game

Usually, enthusiasts are employed to hosting heated discussions on the monstrous weekly wages of their favourite footballers but that conversation on its head has turned. As the sport is becoming a viable source of income, their gains are now discussed by football fanatics from stakes. Every other weekend, gaming firms pronounce huge winnings from bets placed with sums as low as N100 (50 cents)

https://twitter.com/myBet9ja/status/665861355757395968

The possibility of raking in millions from sums that are meagre is motivation for punters all over the country to gamble on a daily basis and because of this, gambling firms record enormously notable numbers. CEO of Stakersden, Ademola Adebajo, a top gaming company in Lagos, jobs that stakes that are daily run into billions of Naira.

Punters in the state are seeing this as a source of daily bread and it's also not unusual to see folks appropriating a certain amount for gaming daily," Adebajo said.

Despite the high rates of unemployment and poverty in Nigeria, punters cut across various demographics regardless of making powers. According to Adebajo, low income earning punters spend between N200 ($1) and N1000 ($5) on wagers while high income earners, tagged 'big ticket customers' spend thousands more, although these big ticket customers are firmly in the minority.

A pot of gold

is.gdLately, as Nigeria is now a thriving marketplace, sports betting firms have sought to latch on and get market share to various measures of success.

The default option business model sees the businesses set up shop in a central working office while trying to set up a wide network of affiliate brokers who start mortar and brick shops where customers can come into place bets. For their part in the business chain, affiliate shop owners, or agents as they're officially known, get commissions on the wagers placed in their stores. While the offline part prospers, sports betting firms also run an internet business model exploiting the net penetration in Nigeria.

The Nigerian Communications Commission announced that net users in the state had reached 97 million, last month. With more than half of the nation online, betting businesses understand the need to establish operations that are online that are workable. With this function, websites are set up for punters to start personal accounts where they conduct trades ranging from placing bets, depositing funds into an online wallet and transferring winnings made from wagers for their bank accounts. While some businesses research both models harshly, others like NairaBet simply decide to stay mostly online versions so sidestepping the financial and logistical consequences of setting up and running a large scale offline model.

Step one however, is buying a betting license for an annual cost of N10 million ($50,000) from regulators.

In fact, the inability to pay up promptly after big wins has been recognized to cause major humiliation for gaming businesses and on some occasions, eventual close. To its credit, Bet9ja paid promptly- a feat that cannot be matched by some other firms.

Undoubtedly, the company landscape is changing quickly as betting companies compete aggressively for market share. Based on Adebajo of Stakersden, gambling businesses with actual targets of domination CAn't play modest. Companies like Bet9ja have come to the market to redefine how sport betting should be performed and every operator is responding to the developments," he said. "The business landscape has moved from attempting to open a corner shop someplace and offer gambling services to individuals. New entrants will need essential start up capital to measure up."

The requirement for initiation has found businesses seek ways to generate betting easier and less restrictive for punters as live telephone wagering services have already been launched.

Adebajo says the following phase of evolution will be fuelled by foreign investment, while some believe the Nigerian market is saturated and can no longer evolve. "Foreign firms have been licensed to manage here and more are expecting to procure permits or to partner with local operators. So in the next 5 years, we expect to view foreign companies taking a ball of the shareholding of some of these firms to compete."

An unlikely option

bet9ja.comGiven the high unemployment figures in Nigeria, the development of jobs from the private sector is important and in this regard, the effect of sport gambling has been deep. While other focus on maximizing their reach regionally, the sector has created thousands of jobs directly and indirectly, with national operations running. A shop and graduate owner in Ikorodu, Joseph Chukwu, says sport wagering has been a lifesaver. "There aren't any jobs in the united states even for qualified graduates," he said. Initially I thought of it as something to do while something bigger came along but now I'm focusing on building a chain of stores and being a mogul of varieties. It might sound silly but I Have gone from seeking employment to really establishing a business."

Adebajo believes the employment issues and high rate of poverty ensures the opportunity to make money from sports can barely be discounted. "Majority of Nigerians live below the poverty line and any activity that can legitimately turn a small sum of money into big amounts will always be appealing." The sentiments of Adebajo are backed from the numerous examples when Nigerians have fallen victim to deceptive multi-level marketing and pyramid schemes. Given the legitimacy of sport gambling, its allure is ostensible.

In under a decade, the sport wagering business become not just a revenue stream for most Nigerian punters but also large job development vehicle and has grown immensely.
Celebrity guests and Sport personalities, buffs will mingle this weekend, as popular gaming company, BET9ja hosts card-carrying members of its enthusiasts' club to some nighttime of amusement and rewards in the SS7 Lounge, Sapara Williams Close, Victoria Island, Lagos.

Boss Lola Adedeji, of SS7 Lounge, who said that all organizations have been set in place to make the night a memorable one, included that the event will attract the creme de la creme of the society.

"The Bet9ja Buffs' Night Out has been specially packaged to bring together sport lovers, football stars as well as entertainment celebs to possess some fun and gay in a secure and peaceful ambience. Being Nigeria's best and biggest bookmaker, Bet9ja cannot give anything less to their true supporters and patrons that have stayed with them over time," she said.

She revealed that some of the personas expected in the ceremony are ex-Nigerian internationals, Victor Ikpeba and Peter Rufai, NFF officials, Bet9ja's CEO, Ayo Ojuroye, music stars, Jesse Jagz and Brymo too as DJ Exclusive are among dignitaries expected at the event.

"At SS7 Lounge, we provide the ideal atmosphere to look at sports, enjoy great food and drinks, and be merry - that is, in case your team is a victor," she enthused, including, "Don't forget to join our Live Group Thursdays, Karaoke Friday Night, Old School Naija, which takes place every last Saturday of the month, and other special events."