Podcast Recommendations For Business9646138
With podcasting entering the mainstream and podcast production tools becoming so simple to come by, it is all-natural for individuals to start speaking about their companies in their podcasts. With out clear podcast recommendations, you might find yourself accidentally offending key clients or giving away company secrets. At the exact same time, smart companies understand that podcasting critical information and insight to clients and customers is an effective way to develop business.
IBM set a positive instance for the business community in 2005 when it posted official podcast recommendations for its workers. IBM emphasized the ways that its employees could use podcasts to learn about new technology whilst spreading the news about innovations at their organization. From the standpoint of being a accountable corporate citizen, IBM recommends that its employees participate actively in the podcasting communities, inside the parameters of their podcast guidelines.
First, IBM reminds its workers not to divulge any confidential material. Whilst that podcast guideline sounds like it should go without saying, employees operating on secret and sensitive projects for lengthy periods of time might inadvertently let slip a important piece of data. Obviously, any breach of security could place IBM and its clients, which include the Federal Government, at severe risk. Therefore, in its podcast guidelines, IBM reminds workers to treat podcasts like any conversation that they might have about the company outdoors company walls.
Second, IBM encourages employees in its podcast guidelines to review the way in which they present information. IBM specifically recommends that podcasting workers develop original voices, whilst stating clearly that their opinions are not necessarily the opinions of their employer. IBM's podcast recommendations also advise podcasters to think about whether or not the material they want to present would make for an enjoyable podcast. Long lists of data, for example, would be better off presented as web pages or as downloads, whereas podcasts excel at highlighting eager, enlightened conversation.
Lastly, IBM's podcast recommendations raise the bar for podcast producers by encouraging high production worth whilst putting podcasts on the exact same level as other media requests. IBM requests that workers treat requests to seem on other people's podcasts as the exact same as requests for interviews on television or radio stations. Podcast recommendations at IBM recommend advising communications managers about external podcast appearances, so workers can get clear guidance on what to say and how to say it.
